UniOne 5G Rugged Products Debut at Embedded world, ProMat, MATS
In the beginning of 2023, UniOne participated in three major industry events: Embedded world in Nuremberg, Germany, ProMat in Chicago, and MATS in Kentucky, alongside renowned brands in the industry such as Panasonic, Getac, Rockchip, Huada Beidou, Amazon, Microsoft, and TANGO.
At these exhibitions, UniOne showcased its latest rugged 5G devices and in-vehicle smart terminal equipment to users worldwide. Additionally, UniOne demonstrated the practical application solutions of in-vehicle terminals as edge computing devices in fleet management and showcased the concept of "one device, multiple uses" through modular design. These displays garnered significant attention from various parties within the industry.
Note: The Embedded World Exhibition in Nuremberg, Germany, is a barometer for the economic development of the embedded industry and industrial development in the European Union. It is also the most important exhibition in the electronic components industry. Since its establishment in 2003, the exhibition has grown in scale and the number of exhibitors has increased, with over a thousand exhibitors gathering in Nuremberg each year. The exhibition covers the latest technologies and services in various aspects of embedded systems, providing a comprehensive showcase of the entire embedded industry with a complete industrial chain, including chip manufacturers, module and board manufacturers, system integrators, software, service and tool providers, and more. The exhibition not only serves as a powerful engine for promoting the development of the Internet of Things but also plays a crucial role in driving Industry 4.0 and serving as an important technological reserve.
From March 14th to 16th, the three-day Embedded World 2023 (International Embedded Exhibition) was held at the Nuremberg Exhibition Center in Germany. The event gathered more than 900 exhibiting companies, over 30,000 visitors, and industry pioneers to showcase the latest technologies and products in the field of embedded systems to the world. As a professional team providing ruggedized smart terminal solutions, UniOne, a company based in Shanghai, showcased its latest products, technologies, and services at this exhibition. They also established connections and collaborations with technology developers, solution integrators, brands, and distributors from around the world.
After concluding the Embedded World 2023 in Nuremberg, Germany, we wasted no time and swiftly headed to the United States to participate in ProMat in Chicago. UniOne's 5G products and vehicle-mounted terminals garnered significant interest and inquiries from logistics enterprises worldwide at the just-concluded ProMat exhibition in Chicago. The 5G and vehicle-mounted terminal products effectively address the challenges of seamless and rapid data integration in logistics scenarios, as well as accuracy and timeliness in forklift operations, greatly improving warehouse turnover efficiency.
The biennial ProMat exhibition, a prominent international event for handling and logistics technology, kicked off at the McCormick Place in Chicago. ProMat is a significant gathering for the global logistics and supply chain industry and serves as the largest exhibition for material handling, logistics equipment, and supply chain solutions in the United States. With its influence reaching North and South America, as well as Europe, ProMat attracts thousands of renowned companies from various countries and regions worldwide.
Kentucky is a place with a strong trucking culture, and in the United States, as well as North America, logistics primarily rely on highway transportation. It is crucial for us to capture the attention and satisfy these truck drivers, as it presents a new challenge. At the Kentucky Trucking Show held from March 30th to April 1st, UniOne's booth attracted numerous visitors, including professional buyers and solution integrators. Our vehicle-mounted intelligent terminals sparked great interest among them.
Note: The Mid-America Trucking Show (MATS) is organized jointly by the American Trucking Association and the American International Exposition Group (AIE). With a history of over 40 years, it is currently the largest professional trucking show in the world.
Note: The Mid-America Trucking Show (MATS), held from March 30 to April 1, took place at the Kentucky Exposition Center in Louisville. As a region with a strong trucking culture, Kentucky relies heavily on road transportation for logistics, making it important for us to capture the attention and satisfy the needs of truck drivers. Participating in the Kentucky Trucking Show allowed UniOne to attract numerous visitors, including professional buyers and solution integrators, who showed great interest in our 5G products and vehicle-mounted terminals.
MATS has gained wide acclaim from major truck manufacturers and suppliers worldwide, making it the leading truck exhibition globally. With over 80,000 top professional visitors from 109 countries and regions, the show offers tremendous business opportunities. It represents the latest industry trends and showcases all relevant new products and concepts.
To serve them well, we must understand and cater to the preferences of these burly, bearded truckers who value sturdy and reliable products. Our rugged smart terminals have become highly sought after by them. During the exhibition, we had the chance to speak with several visitors about their user experience, and all of them expressed satisfaction, describing our devices as "ideal terminals" that can work reliably for up to 10 years. It was amusing to see the locals' surprised reactions when we demonstrated the devices' high drop resistance by intentionally dropping them to the ground. They were impressed by the quality and did not expect such advanced devices to come from China. It was a far cry from the "Made in China" impression of the past. Several enthusiastic visitors were even eager to purchase our products on the spot, but unfortunately, the limited samples we brought couldn't meet their demands.
Compared to consumer or regular rugged device suppliers, the key challenge lies in providing comprehensive hardware solutions for truck fleet management companies. The ultimate goal is to quickly understand the interests, concerns, and needs of integrators in this industry. The best approach is to adopt an open-minded attitude, listen attentively, and learn from the locals' expertise on how to excel in local business.
In just a few days, we not only gained the trust of these experienced individuals but also received valuable guidance for business expansion. For instance, we learned that many local truck drivers expect their smart terminals to be more than just work tools but also companions in their daily lives. In addition to pre-installed work-related software and on-site management systems, they desire social and entertainment applications such as TikTok and games. The blend of work and leisure is essential. By immersing ourselves in the daily work of truck drivers, we can truly grasp the significance of these demands.
These insights allow us to iterate and upgrade our existing products swiftly, meeting the needs of truck drivers and establishing a distinct competitive advantage over other brands.
Moving forward, we will continue refining our products and strengthening cooperation and communication with customers worldwide. With our continuous efforts, we believe UniOne will become a leading global provider of rugged smart terminal solutions, offering customers around the world products and services that are not only rugged and intelligent but also convenient and efficient.
About UniOne
Established in 2007, we are a member of the Henan Aviation Port Investment Group. We have been focusing on the sales, research and development, and manufacturing of rugged smart terminals, aiming to become a leading global provider of rugged smart terminal solutions. Our company currently has a team of over 100 product researchers and developers and possesses an independent production and manufacturing base with an ISO9001 management system. Through our efforts, we have successfully assisted several well-known publicly listed companies in various industries to enhance their product competitiveness.